![]() It has sort of a noisy, Liars-y vibe to it and I'm not really feeling it, but I listen to it in bed anyway and muster up a bland "Thanks-I'll give it a listen" in reply and wonder what sort of toll the five days that lay ahead will take. I also receive a press release about a new single and video from a band called Girl Band (there don't seem to be any girls involved). ![]() I do get a note about Tori Spelling and Dean McDermott throwing a "Lavish, Snackeez-Themed Birthday Party" for their son's second birthday party, so I reply "Thanks! Sounds like a fun party," which is a weird thing to write about a birthday party for a stranger's 2-year-old, but whatever. Frequently, national holidays are cause for a torrent of press releases loosely relating to that holiday, but I guess that torrent ran its course last week and publicists have the day off, because my inbox is peaceful. This is an account of the hellish week that ensued.Īh, yes. No one outside of the Newsweek office may know about this experiment until it's over.I will keep track of the best song I discover via PR email each day. Every time I receive a PR pitch regarding a musical act, I will listen to at least one song by that musical act (preferably one relevant to the pitch).When possible, I will try to connect the PR rep with the writer or editor who is better suited to the pitch at hand.I'm not responsible for PR emails that get lost in my spam folder.I am not obligated to reply to subsequent emails responding to my initial reply, though I will try to do so when appropriate.I will try to read, or at least skim, the contents of every email I'm replying to.My replies will be polite, friendly, and professional, though they would not necessarily indicate that I'm able or planning to cover the topic at hand.I will reply to every press release, PR pitch, invite, or other sort of email I receive from a PR professional within 36 hours of receipt (and preferably faster than that). ![]() ![]() ![]() The experiment will begin at midnight on Saturday, August 30 and conclude exactly seven days later.(The writer Luke O'Neil, I learned after completing the experiment, aired a similar idea on Twitter in July.) In brief: I replied to every PR email I received for an entire week, regardless of the subject matter or sender. Inspired by New York magazine's " I Talked to Strangers for a Week, and It Did Not Go Well," I set about engaging with the digital strangers who pop into my inbox every workday. It's not that I'm unappreciative of the PR people who score me interviews and pass along stories-it's just that there are so frighteningly many of them, and for every inbox blast that's relevant to me, there are four or five more that may as well be from a Nigerian prince.īut what if I'm missing something? What if I'm turning my back on the next great American cookbook or home appliance chain or photos of LeAnn Rimes's latest outfit? I resolved to find out. Like most of the journalists I know, I spend about a third of my workday writing articles, another third making bad jokes on Twitter, and another third deleting press releases. ![]()
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